LEGO cars to make British Grand Prix return after 2025 Miami GP success

The 2025 Miami Grand Prix drivers’ parade remains one of the most memorable moments for fans and is still regularly discussed across various platforms.

LEGO cars will return at this year’s British Grand Prix, although the format will be slightly different. This time, each driver on the grid will have their own smaller LEGO car, rather than both drivers sharing a single life-size car as they did in Miami.

Emily Prazer, the Chief Commercial Officer of F1 said: "Last year's F1 Drivers' Parade in Miami with the LEGO big build cars was one of the most memorable and talked-about moments of the season, capturing the imagination of fans around the world and showing a different side of the sport. This year, we're building on that moment to create an incredible spectacle for fans attending the British Grand Prix and those watching globally. There is something truly special about bringing together the worlds of Formula 1 and LEGO play, combining innovation, creativity, and entertainment in a way that can inspire and excite fans of all ages."

LEGO Group's Chief Product & Marketing Officer, Julia Goldin added: "The excitement from drivers and fans alike at last years’ Miami Drivers Parade, was impossible to ignore. Fans and drivers alike asked – so now we are delivering. We wanted to go even bigger than last year and ensure we continue to surprise and delight our fans. We can’t wait to see what the drivers do when they get these minicars on track."