Brad Pitt's F1 Movie earns staggering amount after successful opening weekend

The movie, directed by Top Gun: Maverick creator Joseph Kosinski and co-produced by Lewis Hamilton, premiered last weekend with great success so far. In North America alone, it raised $55.600.000 so far. Internationally, the number stands at $88.400.000.

The expectations beforehand were high, but the opening weekend far exceeded them. The production, a collaboration with Apple Original Films, is estimated to have cost between $200.000.000 and $300.000.000, with an additional $175.000.000 for global marketing.

Yet, the project is not solely dependent on ticket sales revenues: the film is also intended to attract subscribers for Apple TV+, where F1: The Movie will be available later this year. Furthermore, part of the budget was gathered through sponsorship from APX GP, the fictional F1 team Sonny Hayes (Pitt) and Joshua Pierce (Damson Idris) compete for.

Historically, racing movies have performed at different rates at the box office.

'Rush' brought in $98.200.000 worldwide in 2013 with a budget of only $38.000.000.

'Ford v Ferrari' from 2019 did better, generating $225.000.000 in revenue with a budget of $97.600.000.

At the current rate, the F1 movie could be set to easily surpass those figures in the theaters.