Monaco GP goes luxury mode as F1 teams unveil stunning new hospitality units

Long regarded as a staple of the calendar since 1929, the streets of Monte Carlo are known for more than just racing. The fashion, celebrity presence, and unmatched luxury atmosphere make the weekend a global talking point. Hollywood stars, sporting icons and high-profile guests regularly descend on the Principality to witness the sport’s most prestigious event.

This year, however, attention also turns to the paddock, where McLaren, Cadillac, Williams and Audi have all introduced new or updated hospitality structures for the weekend.

As Formula 1’s newest entrant and making its Monaco debut, the American outfit is expected to bring a striking, motorhome-inspired hospitality unit tailored for the occasion. Cadillac has worked to maximise the limited Monaco paddock space, carefully fitting its new setup into the tight confines of Monte Carlo.

The Woking-based team also arrives with a brand-new hospitality centre debuting this weekend. Fresh off a strong showing at the previous round, where Lando Norris took victory, and Oscar Piastri secured a podium, the team’s new structure features a sleek glass design, seamlessly integrated with McLaren’s signature papaya branding.

The Williams F1 outfit have not introduced a completely new unit for Monaco, but the Grove-based squad has significantly refreshed its existing hospitality centre. The updated design includes several modernised features, enhancing both functionality and presentation for guests and staff.

Like Cadillac, Audi brings a new identity to Monaco with a redesigned hospitality unit marking its first appearance under the Audi name. Replacing the former Sauber-branded structure, the new setup reflects the German manufacturer’s design language, finished in its distinctive colours and styling.

Beyond the paddock, Monaco’s famous spectacle continues on the water, where mega yachts once again dominate Port Hercule. As the Principality hosts the 2026 Formula 1 Monaco Grand Prix weekend, the harbour and surrounding stretch between Monaco and Beaulieu-sur-Mer have transformed into a floating showcase of some of the world’s most exclusive private vessels.

Often worth hundreds of millions of dollars, several yachts exceed 100 metres in length, reinforcing the Grand Prix’s reputation as the pinnacle of glamour in global sport.