Groundbreaking initiative to be set in place for the F1 Monaco Grand Prix

15:16, 14 May

byNorberto Mujica

Apple and Tag Heuer launch a distinctive technological initiative for the Monaco Grand Prix in celebration of the 75th anniversary of F1 and the upcoming release of the F1 movie next month.

"Apple Maps users can now enjoy a new Monaco Detailed City Experience and custom updates of the glamorous principality that is so synonymous with F1," the F1 press release reads.

Whilst the feature will start rolling out later today for all apple maps users, and they will be able to explore landmarks such as the Monte Carlo Casino, Hotel de Paris Monte-Carlo, the Monaco Yacht Club and the F1 paddock club, during the race weekend, not only apple maps users, but attendees and fans overall as well, will be able to interact more closely with the F1 race weekend.

"In time for the upcoming Grand Prix de Monaco, which takes place between May 23-25, Apple Maps is also offering users, attendees, and Formula 1 fans an in-depth way to explore and enjoy the race."

"The racetrack will be highlighted in Apple Maps and includes details like markers for each of the circuit s iconic turns, along with 3D representations of grandstands, footbridges, the finish line, and more."

"In celebration of next month’s release of Apple Original Films ’F1 The Movie', Apple Maps users can also explore a custom guide featuring the world’s most iconic F1 racetracks, including Monaco and other tracks featured in the upcoming film."

Formula 1 World Championship 2024, Round 8, Monaco Grand Prix, Circuit de Monaco, Monte Carlo, Monaco, Sunday 26 May 2024 - Pierre Gasly (FRA) Alpine F1 Team A524.

'F1 The Movie will be immersive, but Apple is taking that one step beyond'

Ian Holmes, Chief Media Rights and Broadcasting Officer at Formula 1, reacted to the news: “F1 The Movie is set to be truly immersive, and Apple is taking that one step further, enabling fans to dive into both Monaco and the film locations through Apple Maps."

"They’ll be able to navigate the principality during the iconic FORMULA 1 TAG HEUER GRAND PRIX DE MONACO 2025 and hunt down key landmarks in Monaco and the race, to truly feel part of the action ahead of the film’s launch at the end of June.”

Eddy Cue, Apple’s Senior Vice President of Services, was also quoted in the press release: “Apple Maps is the best way to navigate and explore the world, so we’re excited to bring this amazing experience to F1 fans and attendees of the Grand Prix de Monaco."

"Whether fans are there in person or watching from afar, the beautifully designed Detailed City Experience and Monaco Grand Prix features give them an incredible view into Monaco, just in time for the race and the upcoming premiere of F1 The Movie.”