F1 partner reveals fresh details after disappearance of truck carrying shipment

The brand had initially announced – in a subtly cheeky manner – that a truck carrying 413,793 bars from its new KitKat range had gone missing. However, it did not disclose the exact location of the incident or details about the freight at the time.

In a fresh statement, the Swiss food giant confirmed that the theft occurred while the chocolates were in transit from central Italy to Poland. The company added that it is now working closely with local authorities to recover the stolen goods, while assuring that supply remains unaffected.

Formula 1 and Nestle, KitKat’s parent company, recently announced a multi-year partnership, with KitKat becoming the sport’s “official chocolate bar.”

The collaboration, unveiled in November 2024, came into effect in 2025, coinciding with KitKat’s 90th anniversary and Formula 1’s 75th anniversary. The partnership is set to expand further globally from 2026.

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