Aston hopes boosted for 2027 as Honda chief announces retirement as successor sets out winning ambition

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Photo: Race Pictures
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Honda Racing Corporation will enter 2027 under new leadership, with president and CEO Koji Watanabe retiring on January 1. Keiichi Yasuda will take over as the Japanese manufacturer continues its Formula 1 partnership with Aston Martin.
Yasuda, currently HRC’s executive vice president and representative director, inherits responsibility for an organisation whose activities span both car and motorcycle racing. His appointment marks a management transition rather than an announced change to Honda’s commitment to Formula 1.
For Aston Martin, the announcement adds a new leadership element to its preparations for next season. Honda will remain the team’s power unit supplier, while Fernando Alonso and Lance Stroll have both been confirmed in its driver line-up for 2027.

Yasuda puts people at the centre of his plans

The incoming president has identified investment in staff and organisational development as priorities, drawing on his experience managing Honda’s overseas operations and working in human resources.
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“I consider it my mission to firmly inherit the solid foundation built by Watanabe,” Yasuda said.
He also outlined an ambition to bring the organisation together around winning, while strengthening its connection with stakeholders and motorsport supporters.
Those comments establish the direction of his leadership, although the announcement does not detail specific changes to Honda’s F1 operation or its working relationship with Aston Martin.
The next question is how those priorities translate into practice. Any subsequent announcements concerning personnel, resources or technical management would provide a clearer indication of what Yasuda’s appointment means for the manufacturer’s racing programmes.

Watanabe leaves behind a broader racing organisation

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Watanabe’s tenure included bringing Honda’s automobile and motorcycle motorsport activities together within HRC. He became president of the combined organisation in 2022, following his involvement in the integration project.
His time in charge also encompassed the decision to return to Formula 1, the reorganisation of the American HPD operation into HRC US and the establishment of HRC UK.
Watanabe said he would continue pursuing success throughout the remaining months of his presidency rather than treating the announcement as an immediate handover.
Honda’s leadership transition also comes before a significant season for its motorcycle racing programme, with new MotoGP regulations arriving in 2027.
For the F1 audience, however, the focus remains Aston Martin. With its engine supplier and drivers continuing, the immediate story is continuity alongside a change at the top. Yasuda’s challenge will be turning his stated organisational ambitions into support for Honda’s competitive goals.
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