'Red Bull Racing set for multi-million-euro deal with German giant'

The contract, as reported, would run for three years and strengthen Adidas’ presence among the top teams in Formula 1.

While it also translates to an expansion of Adidas’ grip on the front-running teams in F1, it is expected to bring the Red Bull team an estimated €27 million per season. The Austrians currently work with Castore.

As of now, Mercedes and the Audi team are the only teams on the Formula 1 grid in partnership with the German sportswear manufacturer. The report details that both teams have their fees pegged at a similar range to what is expected for Red Bull.

Verstappen's team was also already presented with designs some time ago. Blue is said to remain the dominant color, but the brand used fresh accents to give the team 'new life'.

"We generally do not comment on rumors and speculation," an Adidas spokesperson reacted to the rumour.

Adidas began its F1 involvement with the Mercedes team in 2025, replacing fellow German giant Puma, before teaming up with the Audi team following its entry into the sport after the takeover of Sauber a year later.

Earlier, Red Bull Racing driver Max Verstappen revealed he will make a decision regarding his F1 future in the coming weeks amid his dissatisfaction with the current regulations.

The four-time world champion described the regulations as “anti-racing” and explained how far from happy he is with the current state of the sport.

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