Formula 1 and Disney have teamed up ahead of the Las Vegas Grand Prix for a collaboration that “will fuel the magic” for fans. The goal of the collaboration is “blending world-class sports with Disney’s iconic storytelling and an exclusive Formula 1 merchandise line.”
Some of Disney’s most iconic characters — including Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy, and Pluto — will make an appearance during the pre-race kickoff event.
The collaboration isn’t limited to this year’s edition — it will continue through 2026 and 2027 as well.
Specifically, the program includes a performance by Mickey Mouse in front of the Bellagio fountains, while the Disneyland Band will “bring its timeless magic to the grid with a special performance of the national anthem.”
As for qualifying, Formula 1 has invited Mickey & Friends “to join a special pit-lane walk and is giving select main grandstand ticket holders the chance to see the teams at work.”
Disney takes center stage at the Las Vegas Grand Prix
Tasia Filippatos, President of Disney Consumer Products, said: “The Disney brand represents the power of storytelling, creativity and connection - values that resonate deeply with fans and partners alike worldwide.”
“We are thrilled to be uniting sports, pop culture and entertainment in a way that delivers an unforgettable experience for both Mickey and Friends and F1 fans globally.” Emily Prazer, Chief Commercial Officer of Formula 1 and President and CEO of
Las Vegas Grand Prix, added:
“Our collaboration with Disney builds on a shared passion for storytelling, innovation and creating memorable moments.” “As we look ahead to the global Disney’s Mickey & Friends and Formula 1® launch in 2026, the Fuel the Magic program will bring two iconic brands together to give fans of all ages a race weekend filled with creativity, entertainment and a touch of magic.”
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