Aston Martin presents 'friend of Alonso' as new ambassador

Aston Martin has presented Pedro de la Rosa as a new ambassador for the F1 team. The former F1 driver will play a key role in the British team's communications department.

Return of De la Rosa

De la Rosa will take up an entirely new role as an Aston Martin ambassador. The Spaniard, who drove 107 Grands Prix between 1999 and 2012, will play an advisory role in Aston Martin's communications, media, PR, marketing, promotion and commerce, the team said in a press release.

"I am delighted to be joining Aston Martin Aramco Cognizant Formula One™ Team as Team Ambassador. I already know many faces within the team, having worked extensively with [2023 race driver] Fernando Alonso during my time at McLaren and Ferrari, and I look forward to getting to know everyone within the organisation,'' De la Rosa is quoted as saying in the press release.

Aston Martin's dream

''I will draw on my experience and expertise to help the team grow and further develop the momentum it has been gathering ahead of the 2023 season, with a particular eye on supporting the marketing and commercial side of the business. It is clear to me that the potential of AMF1 is huge, and that the appointment of a brilliant roster of new technical leaders and new corporate partners, and next year's arrival of Fernando, further strengthen the team's resource and resolve to succeed.''

"I am looking forward to working with Fernando, my old friend and fellow countryman, as you might expect, and also Lance Stroll, a gifted racer who has won all the junior categories on his way to Formula One. It is the perfect time to be joining the organisation and I will be working hard to make sure that we maximise every opportunity as together we build for an exciting future.''

Led by Lawrence Stroll, Aston Martin has ambitions to reach the top of F1 and is showing decisiveness by attracting a big name like De la Rosa. In the constructors' standings, the team is still fighting for sixth place with Alfa Romeo in 2022. The gap has narrowed with the Swiss team and Aston Martin will want to do everything it can to win that spot still.