Red Bull continue to grow around the world

Traditionally, half of the profits are distributed to the owners Dietrich Mateschitz and the Thai entrepreneurial family Yoovidhya. Mateschitz also received a special dividend of 142 million euros in 2019.

In addition to the traditional distribution of half of the annual profit to the owners, an amount of EUR 95 million was distributed to Mateschitz in June. On top of this, a further 47 million Euros was distributed to the Austrian billionaire in October. According to the annual accounts in the trade register, the total profit distribution to Mateschitz amounts to as much as 342 million Euros.

Red Bull sold around 7.5 billion cans worldwide last year, an increase of just over 10%. Sales grew particularly strongly in India, Brazil, and on the African continent, but the beverage company also sold considerably more in Germany and Austria. The European Brand Institute estimates Red Bull's brand value at EUR 15.1 billion.