Hamilton goes digital: is this the start of his social media era?

He may not be living his dream season in his very first year as a Ferrari driver, but Lewis Hamilton remains undeniably one of the most popular — if not the most popular — drivers among fans, especially on social media.

The seven-time world champion has so far endured a debut season with Ferrari marked by few highs — such as his sprint race win in China — and quite a few lows. Just consider that, after twelve Grands Prix, the Brit has yet to score a single podium finish with his new team.

While results on track have been hard to come by, Hamilton seems to have chosen to spend more time on his social media lately — particularly on X.

The Brit has been caught several times engaging in virtual chats with fans — something that’s drawn attention, especially given that he’s never really been known for being super active online.

''Wishing everyone a great week. Go after your goals and remember I'm rooting for you,'' is one of the comments shared by Hamilton lately.

“True,” he replied to another user who asked him to post more content on TikTok.

Could this really be the start of a new social media era for Hamilton?