TAG Heuer and Porsche join forces for Formula E adventure

Porsche will be joining Formula E next season and their old sponsors from back in the 1980s, TAG Heuer, will be joining the manufacturer for the next stage of their motorsport adventure.

TAG Heuer are actually still involved somewhat in Formula 1, as the sponsor of Red Bull Racing. However, the watch brand will not be ditching Red Bull, but will instead add Porsche to their list of clients.

"We are delighted to once again welcome TAG Heuer to Porsche," Fritz Enzinger (vice-president at Porsche) said. "Our history with them is built on successes and we want to build on that with the Formula E project.

"We will already start counting down the days until the start of the new season. TAG Heuer added: "It is an honour to work with Porsche and to strengthen our presence in Formula E. We both have a lot of love for quality and technology: We look forward to supporting the team in future races!"