McLaren wants to use special livery on a limited basis: "Want to keep identity"

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12:41, 09 Jan 2022

During the 2021 Formula 1 season, we have seen special liveries a few times. For example, Red Bull Racing drove with a white livery as a tribute to Honda and McLaren combined classic with modern at the Monaco Grand Prix. In addition, the Woking-based racing stable also drove with a special livery in the last race of the season, but according to McLaren CEO Zak Brown, the team is not going to make a habit of it.

Brown wants to use such special liveries in a limited way, because he fears that otherwise it will detract from the team's identity. He acknowledged that it is popular with the fans, but it is not expected that special liveries will be used twice in one year all the time.

McLaren wants to use special liveries on a limited basis

"Fan reaction has been great," said Brown according to Crash.net. "I think on a very limited basis as we have done is the right balance I think. We want to keep our identity but make a special livery special, because if you do it all the time, it loses its specialness," the American concluded.

Both of the 2021 McLaren special liveries came as a result of a sponsorship deal, but according to Brown that doesn't always have to be the reason. He also sees it as an opportunity to convey messages and draw attention to important issues.

Pos.	Driver	Team	Points
1	Kimi Antonelli Kimi Antonelli	MercedesMER	156
2	Lewis Hamilton Lewis Hamilton	FerrariFER	115
3	George Russell George Russell	MercedesMER	106
4	Charles Leclerc Charles Leclerc	FerrariFER	75
5	Lando Norris Lando Norris	McLarenMCL	73
6	Oscar Piastri Oscar Piastri	McLarenMCL	70
7	Max Verstappen Max Verstappen	Red Bull RacingRBR	55
8	Isack Hadjar Isack Hadjar	Red Bull RacingRBR	37
9	Pierre Gasly Pierre Gasly	AlpineALP	32
10	Liam Lawson Liam Lawson	Racing BullsRCB	28
11	Franco Colapinto Franco Colapinto	AlpineALP	19
12	Oliver Bearman Oliver Bearman	HaasHAA	18
13	Arvid Lindblad Arvid Lindblad	Racing BullsRCB	14
14	Carlos Sainz Carlos Sainz	WilliamsWIL	6
15	Alexander Albon Alexander Albon	WilliamsWIL	5
16	Esteban Ocon Esteban Ocon	HaasHAA	3
17	Gabriel Bortoleto Gabriel Bortoleto	AudiAUD	2
18	Fernando Alonso Fernando Alonso	Aston MartinAST	1
19	Nico Hulkenberg Nico Hulkenberg	AudiAUD	0
20	Valtteri Bottas Valtteri Bottas	CadillacCAD	0
21	Sergio Perez Sergio Perez	CadillacCAD	0
22	Lance Stroll Lance Stroll	Aston MartinAST	0

McLaren wants to use special livery on a limited basis: "Want to keep identity"

McLaren wants to use special liveries on a limited basis

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