Verstappen drops new 'Simply Lovely' merchandise

Max Verstappen's much-quoted line, 'Simply Lovely', has been released on the Dutch driver's latest merchandise. The catchphrase was in the news on multiple occasions throughout the 2024 season, as it was not only used by 'GP' Gianpiero Lambiase and Verstappen.

Max Verstappen turned the line 'Simply Lovely' into a famous catchphrase in Formula One, as together with his race engineer, Gianpiero Lambiase, as the two often reacted to a great result that way. For the upcoming season, the fans of the driver could wear those words on their shirts as well.

After Verstappen applied for the trademark in Luxembourg back in 2024, and this is the second line of the slogan used on merchandise, as it is now available on Verstappen.com.

Earlier this season, McLaren also used the words 'Simply Lovely' on multiple occasions. First, Lando Norris did when he won the 2024 Dutch Grand Prix ahead of Verstappen by a considerable margin. Later in Abu Dhabi, Zak Brown also celebrated McLaren's first constructors' title since the 1998 season telling Lando Norris over the team radio the same line.

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