Hamilton paves 'the road ahead’ in emotional social media letter

11:01, 04 Jan

Updated: 11:24, 04 Jan

3 Comments

byTobia Elia

Lewis Hamilton has penned a letter reflecting on the year just gone, shared through his Almave brand.

“This year reminded me how essential it is to pause, reflect, and build on the defining milestones to guide what comes next”

- Lewis Hamilton

Almave is a non-alcoholic agave spirit co-founded by the seven-time world champion in 2023, conceived as an alcohol-free alternative inspired by tequila and mezcal while containing 0% alcohol.

Made from blue agave sourced in Mexico, the brand aligns closely with Hamilton’s lifestyle and values, offering a vegan, health-conscious option that is inclusive of those who choose not to drink alcohol.

In a post shared by Almave on social media, Hamilton wrote: “Looking back brings the future into focus. This year reminded me how essential it is to pause, reflect, and build on the defining milestones to guide what comes next.

Photo: Race Pictures

“At Almave, our community has grown in ways I never expected — from making waves at Coachella, to making headlines at Cinco, and welcoming a new addition to the Almave product line. It’s incredible to see how Almave resonates across so many people, places, and cultures. One achievement I’m especially proud of is the launch of Humo, a groundbreaking non-alcoholic smoky spirit. Sharing that with you has been one of the defining moments of the year.

He finally added: “Looking ahead to 2026, I’m focused on joy, passion, and curiosity — the forces that drive us forward at Almave, strengthen our community, shape our rituals, and give momentum to the future. Those are the things that truly fill my cup. Here’s to the road ahead.”

Hamilton’s father launches new racing series

Anthony Hamilton has revealed plans for a brand-new racing championship of his own, set to be known as HybridV10, a series that will place V10-powered cars at the heart of the competition.

The announcement was made via Instagram, where the father of seven-time Formula 1 world champion laid out the concept and objectives behind the project in a detailed post.

Read the full story here.

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