Burger restaurant doubles down on Piastri saga with cheeky merch line

For some context, after the Aussie's win at Zandvoort—which coincided with his teammate’s retirement and extended his championship lead to 34 points—the Australian restaurant launched a promotion encouraging customers to try the “Oscar Piastri 81 Burger” as “Piastri podiums.”

The promotion came into effect on the Monday following the Italian Grand Prix in Monza, the last podium secured this season by Piastri so far, which was followed by a series of disappointing results, including incidents in Baku and Interlagos.

The restaurant then secretly changed the promotion to “When Oscar Races,” sparking fans to go wild on social media, playfully accusing Grill’d of creating a “cursed burger.”

Grill’d, in a recent post shared on its Instagram page, decided to take the joke further by responding to the comments with another post: "To everyone who believes in the "Curse", we'd like to apologise. To you, and to F1 fans everywhere.

The restaurant ultimately seized the opportunity to launch the “Sorry Not Sorry” collection, the “apology merch no one asked for, but everyone’s talking about.”

Since the Dutch Grand Prix, Piastri has lost countless points in the standings, both against Max Verstappen—who now looks extremely threatening right behind him—and against his own teammate.

The Australian lost the championship lead, which he had held for a remarkable fifteen races this year, in Mexico, and then dropped a further 23 points in Brazil last weekend.

Mark Webber, the Melbourne-born driver’s manager, spoke about his client’s difficult period and what he needs to get back to the form he showed in previous months.