George Russell takes major step outside F1 with ambitious new project

Photo: Race Pictures
Tobia is a Formula 1 journalist at GPblog with experience at international circuits. Since 2022, he has covered Grands Prix across Europe, delivering reliable coverage and insights from the paddock.
George Russell has announced the launch of his own karting academy, an initiative designed to identify promising young drivers and help them overcome the financial barriers that often prevent talented youngsters from progressing in motorsport.
The Mercedes driver unveiled the GR63 Academy on Thursday, 12 November, through his official Instagram account. The programme will be run in partnership with Silverstone and the British Racing Drivers' Club (BRDC), with 25 children set to receive places in its inaugural season in 2027.
Russell hopes the initiative will give aspiring racing drivers an opportunity to develop their abilities, particularly those who might otherwise struggle to secure the financial support needed to pursue their ambitions.
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Announcing the project on social media, Russell reflected on the importance of karting in his own journey towards Formula 1 and explained why he wants to help the next generation of drivers.
"So proud to introduce you all to the GR63 Academy. Karting is where it all started for me and has played a crucial role in my career," the Briton wrote.
"I also know how hard it is for talented young drivers to get that first opportunity, especially when budgets are tight."
Russell made clear that his ambition goes beyond simply identifying young drivers with potential. He also wants to ensure they receive the assistance and guidance necessary to take the next steps in their careers.
"With the GR63 Academy, I want to give something back to my sport by finding those hidden stars and giving them the support and guidance they need to reach their potential."
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Photo: Race Pictures
How will George Russell's GR63 Academy work?
The selection process will take place at Silverstone, beginning with qualifying sessions in December 2026. The initial stage will cost £25 to enter, with the most promising participants progressing to a further selection round in January 2027.
The academy will ultimately select 25 young drivers to compete in a fully funded eight-round championship between March and November 2027.
At the end of the season, the five leading competitors will progress to a final assessment, with the successful driver earning a fully funded karting campaign in 2028.
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Russell also confirmed his involvement in selecting the participants, explaining how the first stages of the programme will determine who earns a place: "Following the first two rounds at Silverstone, I'll identify 25 kids to take part in the GR63 Academy in 2027."
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