Russell to launch new project following in Norris and Verstappen's steps

Russell is seemingly set to join the group of Formula 1 drivers who are trying to help youngsters achieve their dreams and make it to the top level of motorsport.

For example, Lando Norris now has a team called LN4 Fusion, which will compete in Formula 2 and Formula 3 in the upcoming campaign as well. There is also Max Verstappen, who is supporting Belgian driver Dries Van Longerdonck's career after the youngster became the first junior member of Verstappen Racing.

In the teaser video, the Mercedes driver said: "Karting was such a huge part of my life. I grew up on the racetrack as my older brother, Benjy, was a go kart driver before me, but I started karting properly when I was seven years old.

"Dreams don't just happen overnight. Both hard work, dedication, and the right opportunity is a chance for me to be. Now it's time to give back to a sport that gave me so much," he explained.

More information on the project will arrive on November 12, Thursday.

In The Players' Tribune, Russell has previously discussed how his family had to invest a lot of money to help him become a racing driver.

He wrote: "Growing up, we were comfortable enough to live a good life, which I’m very grateful for. But just being honest, we were not wealthy enough to have a career in racing. Altogether, my father probably spent over a million pounds on my racing career. That’s a hell of a lot of money.