"Essere Ferrari" - A fresh outlook at Ferrari

Ferrari may have struggled in recent times, without a world title since 2007 and once again faltering when Mercedes turned up the heat, but with there new motto there is a sense of unity.

Ferrari unveiled their fresh car for 2019 which includes a matte finish, alongside their new motto “Essere Ferrari” which means “we are Ferrari”.

"Essere Ferrari' is something very special and unique," John Elkann said at the team’s car reveal.

“Essentially, 'essere Ferrari' means being a team,” added Elkann.

Ferrari have appeared a somewhat divided team in recent years but with the arrival of Mattia Binotto, the team appear to be starting afresh with a new team spirit.