Williams gets new commercial director from McLaren

04-05-2021 09:41 | Updated: 04-05-2021 10:26
by GPblog.com
F1 News
Williams gets new commercial director from McLaren

That the new owners of Williams are in it for the long haul is clear by now. A lot of new staff are being hired and today yet another new staff member has been announced.

New commercial director

James Bower has been appointed commercial director of Williams. He replaces Tim Hunt who makes the move to the position of Head of Marketing. Bower joins from McLaren where he was head of marketing and commercial strategy.

"I am proud to join Williams Racing at such an important time for the team and our sport," Bower said in a Williams press release. "Williams holds a special place in the minds of Formula One fans around the world."

Wealth of experience

Bower will work at Williams under director Jost Capito. "We are delighted to welcome James Bower to Williams Racing as commercial director," says Capito. "The appointment is testament to the team's ambition to further develop its commercial business, including by building effective and sustainable partnerships that deliver value for both parties. He joins us with a wealth of valuable experience, and I look forward to seeing what he can achieve."

Williams was acquired last year by American investors who hope to bring Williams back to the top. This season, Williams no longer appears to be the worst-performing team, but there is still a long way to go. The team last scored points in a Grand Prix in 2019.

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