Daniel Ricciardo: "Drive to Survive put F1 on the map in the US"

04-02-2020 19:11
by Louis Shaw
Daniel Ricciardo: Drive to Survive put F1 on the map in the US

Formula 1 has never really been able to take the American market by storm but Renault driver Daniel Ricciardo believes that the 'Drive to Survive' Netflix series has put the sport on the map in the United States. 

“I definitely feel F1 is becoming much more of a thing here in the States. Drive to Survive put it on the map,” Ricciardo said to Motorsport.com

“I spend a bit of time in the States, and up until a year ago, not really anyone would say hi to me – not in a bad way, but they wouldn’t recognise me for being an F1 driver.

“And now it’s all: ‘We saw you on Netflix, it was great, Drive to Survive.’ We wear helmets, so not really many people can see our faces a lot of the time, so putting a face to a name, that helped.”

Not only has the documentary series helped grow an audience in America but also younger people have become more interested in the sport. Netflix are releasing season 2 of the show in a few weeks and it will be interesting to see if this helps increase the sports audience once again. 

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