Heineken to sponsor Formula E from 2019 onwards

Beer manufacturer Heineken have announced that they'll be sponsoring the Formula E from next season onwards, with the Dutch beer brand already being one of the major sponsors of Formula One.

That sponsor deal with the F1 has stood for years now, but FE will be added to that from January 26th 2019, when the first ePrix of the season will take place in Santiago.

"Heineken is a city brand that's active in all kinds of cities," senior global director Gianluca Di Tondo explained to Motorsport.

FE CEO Alejandro Agag was just as enthusiastic about the deal that he struck with the Dutch beer brand.