Red Bull seeks rapprochement in America with new partnership

Oracle Red Bull Racing has added another interesting partner. The team announced in Miami its partnership with Hard Rock International Forge Global Alliance. The team is taking a big step in American direction with this partnership.

Red Bull enters into new partnership

The Miami Grand Prix will be held on the streets surrounding the Hard Rock Stadium which is logically sponsored by the new partner. Hard Rock is based in Florida and therefore this weekend is the ideal time to announce the new partnership. For Red Bull, it could be a lucrative move to strengthen ties in Miami, as the Grand Prix seems to be wildly popular and won't be going off the calendar anytime soon. In doing so, they are taking a big step in the American direction, which for financial reasons doesn't have to be a bad thing either.

The cooperation between Red Bull and Hard Rock

The cooperation between the two companies will consist of an 'Official Team and Viewing Partnership'. Hard Rock, with its hotels, concert halls, cafes, hotels and casinos around the world, wants to provide F1 fans with even more of an experience during an F1 weekend. The deal will be for several years.

Team boss Christian Horner is delighted with the partnership with the American giant, saying in a press statement, "This agreement is a milestone for the team. F1's popularity has grown exponentially in recent years, particularly in the United States. Red Bull is at the forefront of this explosion in interest in the US."