Starting from scratch could be the most daunting task Formula 1 has to offer. However, becoming the 11th team for the 2026 season is a task Cadillac are relishing. In February 2025, General Motors had its bid accepted by the FIA to join
F1. 11 months later, Cadillac took to the track for the first time during testing, marking a hugely impressive feat. But that is just how the American team want it.
During their car unveiling via a Super Bowl commercial, the use of President John F. Kennedy's 'We choose to go to the moon' speech showed that the American team are prepared to push the boundaries and be different from other brand new teams in the pinnacle of motorsport.
"What we're looking at is being successful in the sport over the long term."
- Dan Towriss"This wasn't about landing on the moon. This was about the launch. This is the start with the tagline, 'Our mission begins,'" Cadillac CEO Dan Towriss explained to GPblog and others after the team's 2026 machine reveal.
But it's not just a mission for the 2026 season. Bold statements and a wealth of experience brought into the team illustrate a project that wants plenty of success at the front of the grid.
The new kids on the block may surprise a few people during their debut season, and they could shock many in a few years.
Cadillac's black-and-white livery was revealed to the world during the Super Bowl - Photo: Cadillac F1 Team
Big Barcelona milestone
Getting off on the right foot couldn't have been more important for Cadillac coming into a maiden campaign amid a regulation overhaul, and they did just that.
While Williams could not make it to the first winter test of the season in Barcelona, Cadillac did so starting from scratch, completing 164 laps to get some important miles under their belt.
The first big box of 2026 was ticked off admirably, leaving Towriss full of pride and praise for his team for their work.
Cadillac's Valtteri Bottas in action during Bahrain winter testing - Photo: Race Pictures
"I'm very impressed, even just seeing the magnitude of the work, the scale, the complexity of what goes into a Formula 1 car," the American exclaimed to GPblog and others.
"Making it to Barcelona was an accomplishment in its own right, and so the way the team is working together, I think it's an important part. That's going great.
"It was a good shakedown week for us, so we're excited now to really start to work on the performance of the car, start to push the limits and see what it can do."
Experience in abundance
Getting to Barcelona and completing the week-long test was a monumental moment in itself, but the opening race of the campaign at Albert Park will still be a figure that looms large for Cadillac.
However, they have loaded their team up with experience in 2026, and that is worth its weight in gold to settle any nerves and build an impressive culture during their maiden campaign.
That was underlined when the signings of
Sergio Perez and
Valtteri Bottas were made official, bringing 27 seasons of Formula 1 experience to the fore.
Valtteri Bottas and Sergio Perez missed out on the 2025 Formula 1 season - Photo: Cadillac
With championship-winning seasons and multiple regulation changes overseen by both drivers, a perfect line-up transpired for Cadillac and Towriss coming into the 2026 season.
"Checo and Valtteri have been very instrumental in providing feedback on the car. The drivers are obviously an important element," said Towriss concerning the work done by the two drivers.
"That's why we went with experienced drivers, and so now we're going to continue to take their feedback and accelerate the development of this car to extract the performance that's there. I'm very impressed by the team and very pleased with the progress thus far."
"I'm very, very pleased with the progress that the team has made, and our working relationship is excellent."
- Dan TowrissBut the vital experience being instilled into Cadillac isn't just coming from the drivers. The top brass at the American team is bristling with motorsport pedigree, not least of all from new team principal Graeme Lowdon.
The 60-year-old played a key managerial role at Manor Motorsport in Formula 1, holding the chief executive officer role from 2010 to the end of the 2015 season, while also overseeing its World Endurance Championship programme.
Bringing in a shrewd operator in the form of Lowdon to help cement Cadillac's place in the world of F1 is another huge dose of invaluable experience, and it's a move that has been years in the making.
Graeme Lowdon was announced as Cadillac's team principal in December 2024 - Photo: Race Pictures
"I love working with Graeme. I've been working with Graham on this project for a number of years now, so it isn't that he just showed up on the scene as team principal," Towriss declared.
"I think from a value standpoint, from an approach standpoint, Graham and I look at things very similarly. I've been amazed at the depth of his relationships on the grid, his experience, and the people that he's been able to recruit to the team have been impressive.
"I'm even looking at the way this group of people work together. Graham's a culture builder, and he's bringing talent into the organisation. I'm very, very pleased with the progress that the team has made, and our working relationship is excellent."
Laser focus on the future
It's that indispensable experience that has brought an ardent focus on the team's future, shaping a project with lofty ambitions of growing into an F1 stalwart, not just focusing on the upcoming season.
Cadillac's development of its own power unit for the 2029 season and beyond emphasises that commitment towards the pinnacle of motorsport, a commitment that has six-time Grand Prix winner Perez
assured that "Cadillac is here to do great things".
As a result, Towriss was keen to point out that a set points target in 2026 may not be at the forefront of his mind.
"Points would be kind of an arbitrary target," the American explained as he cast his eye towards Cadillac's debut season.
Cadillac CEO Dan Towriss with Cadillac F1 driver Valtteri Bottas - Photo: Race Pictures
"I think I want to look at beating teams, beating cars on track, and how many cars can we pass in year one in moving up the grid. I think that's really how we're thinking about it.
"Secondly, it's going to be the rate of development on this car as well. We have to have a long-term outlook for the team, and so that's the focus that we're going to have. I think focusing on points out of the gate would be both arbitrary and represent short-term thinking."
There is seldom short-term thinking at Cadillac. Ambitious thoughts towards long-term success are coursing throughout the team,
highlighted by Perez's confident claim.
"What we're looking at is being successful in the sport over the long term. We spent a lot of time in the press talking about the entry process and building a team from scratch, but now, it's all about racing," Towriss stated.
"The tone changes now because now we're talking about Cadillac Formula One on the grid, racing on track, and we kind of turn the page from talking about the entry, the building of the team, and now we look forward. We'll start to build out our history as a Formula One team."
The words are bold and brazen, encapsulating the American spirit this team will bring to the grid as the 11th team. They may not make a major mark in 2026, but there is hope and expectation for what might come. Time will tell whether it comes to fruition.