Is a Ferrari sponsor already referring to Hamilton's arrival here?

Has a Ferrari sponsor already hinted at Lewis Hamilton's arrival? In any case, it is noteworthy that a photo with the number #44 is being shared at this very moment. Hamilton's car number is 44.

In all the craziness surrounding the news about Lewis Hamilton, an observant Reddit user has stumbled upon an interesting post from Peroni. The Ferrari sponsor shared a post on Instagram featuring various Ferrari accessories, including a small Ferrari car bearing the number #44. Was this already a hint of Hamilton's arrival?

Of course, it is quite possible that it is, but it seems more plausible that Peroni was referring at the time to the car Maurice Trintignant drove on behalf of Ferrari. The Frenchman drove for Ferrari from 1954 to 1955 and won the 1955 Monaco Grand Prix. The French driver did so in the respective car bearing the number #44.