Where the big bucks come from: every F1 team’s title sponsor in 2026

In a sport as increasingly expensive and sophisticated as Formula 1 — with relentless technical evolution and ever-rising development costs — securing sponsorships of varying scale can make a decisive difference over the long term.

Squads are no longer just chasing a headline name for the livery, but are instead seeking genuine partners to align with and help drive the project forward together.

Among the eleven teams set to compete in the 2026 championship, only Cadillac — making its debut in the sport’s top tier — will enter the season without a title sponsor.

Starting with the most recent sponsorship, Audi — which has just completed its full takeover of Sauber — will be partnered by Revolut, the global fintech company offering digital banking services, to form the Audi Revolut F1 Team.

McLaren, buoyed by its remarkable rise in recent years — capped by an extraordinary haul of one drivers' and two constructors' titles over the past two seasons — will be partnered by Mastercard, a global payments technology company. It also marks the first time a title sponsor has returned to the team’s official name since its Vodafone-backed era from 2007 to 2013.

Haas, meanwhile, have further strengthened their ties with Toyota Gazoo Racing (TGR), following the launch of a technical partnership in October 2024. From this season onwards, the team will officially compete under the TGR Haas F1 Team name.

Ferrari’s title partnership with Hewlett-Packard (HP), announced to cover the 2025–2026 cycle and in force for the 2026 season, goes well beyond branding alone: HP supplies high-performance computing, data analytics and advanced printing technologies.

Oracle, a global technology company specialising in cloud infrastructure, enterprise software and data management, has been a partner of Red Bull since 2022, with the relationship steadily evolving into a technology-led collaboration centred on software, simulation and cloud computing.

Visa Cash App Racing Bulls is built around a title partnership that has been a cornerstone of the team’s rebranding from AlphaTauri. The team is often described as 'VCARB'. Visa also sponsors Red Bull Racing.

Williams’ title partnership with Atlassian represents a landmark deal for the Grove-based team. Announced in February 2025 and coming into force with the official team name in 2026.

Atlassian provides its full ecosystem, including Jira for project tracking, Confluence for knowledge management and Bitbucket for software version control.

Aston Martin’s long-term title partnership with Aramco has been in place since 2023 and remains firmly established for the 2026 season. They are also the fuel suppliers of the Silverstone-based squad.

BWT remains Alpine’s title sponsor for the 2026 season, having been embedded in the team’s official name since 2023.

Before aligning with Alpine, BWT built a long-standing presence on the grid as a title partner of Force India and later Racing Point, making its move to Alpine a continuation of its established Formula 1 strategy.

Finally, the longest-standing partnership on the grid remains the one between Mercedes and Petronas. First launched in 2010 and renewed multiple times since, the relationship has been extended once again into 2026 and beyond.

Similarly to Aramco, Petronas plays a critical technical role for Mercedes, supplying advanced fuels, lubricants and fluid technologies.