Williams back at Williams, but not at Williams in F1

It has now been about three years since the Williams family parted ways with the eponymous Formula 1 team. Since its takeover by investment company Dorilton Capital, the team's financial worries have disappeared, as has former team boss Claire Williams. She disappeared into anonymity for a time, but now she is back.

WAE Technologies, formerly known as Williams Advanced Engineering, has appointed Claire Williams as brand ambassador. The company, founded in 2010 by Williams F1, is incidentally no longer family-owned. Its aim was and is to translate the technology being developed by the Formula 1 team into everyday applications.

In a ranting press release, the company writes that it is delighted with Williams' arrival: "Having held a top tier position in one of the world’s most competitive environments, F1, Claire Williams is a role model for female leadership in a male-dominated sport, being one of only two women to have ever managed teams in F1.

Claire Williams has made little or no appearance in the F1 paddock since her retirement after the 2020 Italian Grand Prix. Williams, whose late father Frank once founded as well as made the teams successful, was Williams' team boss in Formula 1 for seven years.