Racing Bulls will hit the track in Barcelona next weekend with a football-inspired livery and matching team kit, as the FIFA World Cup is set to get underway in just a few days. Racing Bulls embrace football fever with Barcelona livery
The football-inspired look extends beyond the car itself, with Racing Bulls also unveiling a matching teamwear collection inspired by the style and culture of the world's most popular sport. A specially designed VCARB FC badge features alongside the new design, incorporating three stars as a nod to the three countries hosting the upcoming World Cup.
Peter Bayer, CEO of VCARB, highlighted the similarities between
Formula 1 and football, describing them as two global sports driven by passionate fanbases and a shared sense of identity, creativity and culture. He explained that the VCARB FC campaign was designed to celebrate the connection between the two worlds, while also providing emerging talent with an opportunity to contribute fresh ideas and perspectives to the sport.
"Formula One and Football are two global sports with incredibly passionate communities, united by a shared sense of identity, creativity and culture. With VCARB FC, we're celebrating that crossover, bringing together the energy of both sports. We're also proud to give emerging talent the opportunity to help shape campaigns like this, bringing fresh perspectives that continue to push the boundaries in the world of F1." Zack Ashley, Head of Global Partnerships at Block, explained that the collaboration expands on a concept originally developed alongside Cash App, with the aim of bringing a shared vision of fan culture and community to the Formula 1 stage. He described Barcelona as the ideal setting for the initiative, given its deep connection to football, and said the project was designed to celebrate the universal sense of belonging that unites fans across different sports.
"This collaboration builds on a concept first developed in partnership with Cash App, bringing a shared vision of fandom and culture to life on track. Two of the biggest stages in sport are colliding in one of the most football-obsessed cities on earth and that kind of moment demands more. Together with VCARB, we wanted to celebrate what makes fandom universal: community."
The Italian outfit is coming off an excellent weekend in Monaco, capitalising on several retirements and penalties ahead to secure fifth and sixth place at the chequered flag. The result delivered a valuable haul of points, lifting the team to 39 in the constructors' standings and leaving it just two points behind Alpine in fifth.