Lewis Hamilton

This is the mysterious announcement from Hamilton that fans have been waiting for for a while

12:47, 08 Aug

Co-author:Samson Ero

byMarnik Kok

Lewis Hamilton had teased a 'special' announcement on Friday, August 8, and that day has now arrived. The revelation is here, but it’s hardly groundbreaking, especially for Formula 1 fans.

The Ferrari driver first sparked intrigue on July 28 when he released a cryptic video referencing‘ 8-8.’ This led to speculation about what it could mean: a major F1 announcement? A new sponsor? No one knew for sure. Now an outlet has unravelled what it is about - and it’s definitely not related to Formula 1.

This article continues under the video

Hamilton's mysterious announcement revealed

The anticipated announcement by the Ferrari driver appears to be related to his tequila brand, Almave. The wine and spirit company, co-founded by Hamilton, has produced premium non-alcoholic spirits among other drinks.