This is the mysterious announcement from Hamilton that fans have been waiting for for a while
Lewis Hamilton
Co-author:Samson Ero
Marnik Kok caught the Formula 1 world around twenty years ago. A deep passion for motorsport, Ferrari, and a background in journalism led him to contribute to various (international) F1 platforms. Since 2020, Marnik has been active as an editor and journalist in the pinnacle of motorsport for several media outlets, including De Telegraaf. As of 2025, he brings that experience to GPblog as a seasoned editor.
During his active years as a journalist — now working as a freelancer — Marnik attended numerous events, with the Dutch Grand Prix standing out as one of the highlights. In addition to his work at GPblog, Marnik is also active in the communications sector at a major national provider and steps in wherever needed. Sitting still is not an option — especially not in motorsport!
Lewis Hamilton had teased a 'special' announcement on Friday, August 8, and that day has now arrived. The revelation is here, but it’s hardly groundbreaking, especially for Formula 1 fans.
The Ferrari driver first sparked intrigue on July 28 when he released a cryptic video referencing‘ 8-8.’ This led to speculation about what it could mean: a major F1 announcement? A new sponsor? No one knew for sure. Now an outlet has unravelled what it is about - and it’s definitely not related to Formula 1.
This article continues under the video
Hamilton's mysterious announcement revealed
The anticipated announcement by the Ferrari driver appears to be related to his tequila brand, Almave. The wine and spirit company, co-founded by Hamilton, has produced premium non-alcoholic spirits among other drinks.
ADVERTISEMENT
Don’t miss GPblog in Google
Mark us as a preferred source and our articles will appear more often at the top of Top Stories.
Add as a preferred / source on Google