This is the mysterious announcement from Hamilton that fans have been waiting for for a while

Lewis Hamilton
Lewis Hamilton
F1 News
12:47, 08 Aug 2025
0 Comments
Co-author:Samson Ero
Lewis Hamilton had teased a 'special' announcement on Friday, August 8, and that day has now arrived. The revelation is here, but it’s hardly groundbreaking, especially for Formula 1 fans.
The Ferrari driver first sparked intrigue on July 28 when he released a cryptic video referencing‘ 8-8.’ This led to speculation about what it could mean: a major F1 announcement? A new sponsor? No one knew for sure. Now an outlet has unravelled what it is about - and it’s definitely not related to Formula 1.
This article continues under the video

Hamilton's mysterious announcement revealed

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The anticipated announcement by the Ferrari driver appears to be related to his tequila brand, Almave. The wine and spirit company, co-founded by Hamilton, has produced premium non-alcoholic spirits among other drinks.

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