Red Bull go all-American with special makeover for Austin Grand Prix

The collaboration with Ford will see Red Bull adopt a distinctive American-inspired identity at the Circuit of The Americas, extending to the clothing worn by team personnel, the drivers' helmets and the garage itself.

Castore, Red Bull's official kit supplier, has produced an exclusive collection for the occasion, taking inspiration from the Raptor's off-road characteristics and the history of American motorsport. Verstappen and Hadjar will wear custom racing suits and boots, while the rest of the team will receive matching apparel. The garage will also undergo a transformation, incorporating Ford Raptor branding throughout the weekend.

Verstappen's helmet will feature one of the most unusual elements of the collaboration. The four-time world champion will retain his familiar lion motif, but the design will include influences from the American West, most notably a cowboy hat graphic.

The special collection will also be available to supporters, with replica clothing, including work shirts, motor jackets and New Era caps, going on sale through Red Bull's official store.

Alongside the changes at the circuit, Red Bull and Ford have planned a series of events across Austin in the days surrounding the Grand Prix. The celebrations will begin on Wednesday, 21 October, with 'The Pull Up', an event dedicated to American car culture and motorsport. Visitors will be able to see customised Ford vehicles and a Red Bull Formula 1 show car, alongside live music and a traditional Texas barbecue.

The event will also showcase the new Ford Raptor-inspired collection before it makes its debut at the circuit. Through Red Bull's Best Seats in the House initiative, fans will have opportunities to attend, with a United States Grand Prix experience featuring Ford Racing hospitality among the prizes.

Another initiative, Red Bull Austin Race Nights, will run from Thursday, 22 October, until Sunday, 25 October, at Big Texas, a sports bar located in East Austin. Supporters will be able to meet members of the Red Bull team, attend driver appearances and participate in interactive activities, including racing simulators and the Red Bull Pit Stop Challenge. A replica Formula 1 garage and interview sessions with drivers and Red Bull athletes will also feature.

Paul Gandolfi, Red Bull's Chief Commercial Officer, explained that the team wanted to make this year's American Grand Prix a particularly memorable occasion for its supporters.

The Red Bull executive also underlined the importance of the United States to the organisation, describing Austin as an opportunity to strengthen the relationship between the team, its partners and its American fanbase.

Ford Racing General Manager Will Ford expressed similar enthusiasm about the project, particularly the way Red Bull have incorporated the manufacturer's off-road identity into their Formula 1 presentation: "We love how the ORBR team has embraced the spirit of Raptor, from the race suits to the pit garages, and we look forward to seeing Max and Isack taking the track in Austin."