Red Bull sign Jurgen Klopp for 2025: 'Very excited about this project'

Red Bull has brought in a new head coach. Former Liverpool football coach Jurgen Klopp will take up a new position as Head of Global Soccer at Red Bull from 1 January 2025.

In his new role, Klopp will oversee Red Bull's international network of football clubs. He will not be involved in the clubs' day-to-day operations but will provide strategic vision and support the various sports directors. He will also support the organisation's global scouting and contribute to the training and development of coaches.

"After almost 25 years on the sideline, I could not be more excited to get involved in a project like this. The role may have changed but my passion for football and the people who make the game what it is has not," Klopp commented.

Oliver Mintzlaff, CEO Corporate Projects and Investments at Red Bull, described the news as the biggest appointment in the history of the brand's involvement in football. " We are very proud of this outstanding and certainly the strongest signing in Red Bull's soccer history," he said. "Jürgen Klopp is one of the greatest and most influential figures in world soccer, with extraordinary skills and charisma."

"In his role as Head of Soccer, he will be a game changer for our involvement in international soccer and its continued development. We are hoping for valuable and decisive impulses in key areas to make the clubs even better, both collectively and individually," Mintzlaff said.