McLaren announces multi-year partnership with major liquor brand

McLaren Racing has announced a new multi-year partnership with Jack Daniel's Tennessee Whiskey. The whiskey brand will be the official partner of the McLaren Formula One team from 2023 onwards.

McLaren and Jack Daniel's will host several events during the 2023 F1 season. The two brands will also launch custom marketing and advertising campaigns, including a special bottle of the well-known whiskey brand. The logo will appear on the nose of the 2023 McLaren car, as well as on the drivers' overalls and pit crew helmets.

McLaren CEO Zak Brown is excited about the new partnership. "Together we will look to reach new audiences as well as hosting a variety of events together. 2023 is an important year for McLaren as we commemorate our 60th birthday, and we are excited to celebrate with an iconic brand like Jack Daniel’s by our side," Brown said in a statement on the official website of McLaren.