Formula 1 secures 'incredible' long-term partnership ahead of 2026 season

11:30, 27 Jan

Updated: 11:31, 27 Jan

0 Comments

byTobia Elia

Formula 1 has announced a new multi-year partnership with Standard Chartered, set to take effect from 2026.

The partnership with the British multinational bank aims to “connect the live race and event spectacle of Formula 1 with the exceptional financial capabilities of Standard Chartered.”

All of this will be delivered through “the organisations’ aligned values of relentlessly pursuing performance, precision and positive impact on a global scale, reflecting the truly international reach of both brands.”

F1 CEO Stefano Domenicali said about the new partnership: “I am thrilled to welcome Standard Chartered, an incredible financial powerhouse, as a new partner to Formula 1.

“We are both truly global in nature, sharing fantastic locations around the world with the desire to drive performance and create experiences that excite people and bring them together. With Standard Chartered’s support for F1 Academy, I can’t wait to have them join us in the paddock and see what we can achieve together.”

Photo: F1

Roberto Hoornweg, CEO, Corporate & Investment Banking, Standard Chartered, added: “We’re proud to become an Official Partner to F1, which shares our relentless commitment to high performance, innovation, a world-class client experience, and distinctive global connectivity.

“F1’s footprint reflects our own cross-border network, with our presence in 19 out of 21 F1 race markets and many other countries where clients enjoy watching one of the most exciting, fastest-growing sports in the world.”

Finally, Judy Hsu, CEO, Wealth and Retail Banking, Standard Chartered, concluded: “As a leading international wealth manager, we will draw on our international network and expertise to bring clients closer to the excitement of F1.

“Our clients value premium service, innovation and seamless global connectivity, and this partnership will unlock exclusive experiences for them. Our support for F1 Academy reinforces our commitment to championing female talent and developing the next generation of motorsport talent across our unique footprint.”

GPblog's latest F1 Paddock Update

Want to stay up-to-date with what happens in the F1 paddock? Then GPblog's F1 Paddock Update video is the perfect way to do it. Subscribe to GPblog's YouTube channel and turn on notifications to never miss the latest episodes.