Hollywood star cements Formula 1 involvement with new major position

15:27, 25 Feb

Updated: 16:40, 25 Feb

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byTobia Elia

Formula 1 has announced F1: The Movie star and Hollywood actor Damson Idris as its new global brand ambassador.

“I’ve always been drawn to spaces where culture, performance, and precision meet, and Formula 1 sits right at the centre of that”

- Damson Idris

Damson Idris becomes newest Formula 1 Global Brand Ambassador

In the movie, which proved to be a huge box-office success, Idris portrayed a young, highly talented and ambitious F1 rookie racing for the fictional APXGP team, where he became the teammate — and initially the rival — of veteran driver Sonny Hayes, played by Brad Pitt, as the story followed their evolving relationship with Hayes returning to Formula 1 to save the team and mentor the young Pearce.

In his new role, Idris will serve as “a bridge between the world of Formula 1 and the wider cultural and entertainment landscape. He will attend several Grands Prix and support F1 in various content, partner and wider promotional activities to introduce a new wave of fans into the sport.”

“I’ve always been drawn to spaces where culture, performance, and precision meet, and Formula 1 sits right at the centre of that,” Idris commented on the new role.

Photo: Race Pictures

“I had an enormous amount of respect for it before making the film, but getting closer to it gave me a real understanding of the innovation, the heart, and the intensity behind everything, and the elite level the drivers operate at. I’m genuinely excited to step into this role as a Global Ambassador. Being part of this world now means a lot to me, and I’m proud to represent something that inspires and connects people all over the world.”

F1 CEO Stefano Domenicali also shared a few words on Idris’ new role, welcoming him into the Formula 1 family and underlining his importance and status in helping drive the sport’s continued growth.

“I’m delighted to welcome Damson Idris officially to the Formula 1 family. Following his starring role in F1 The Movie, which made history at the box office and helped bring our sport to new audiences, he is joining us as an official Global Brand Ambassador.

“In Formula 1, we are all about authenticity and Damson is passionate about the sport and shares our vision to grow it, so it’s fantastic that we’ll continue to work with him. With his incredible platform and position in the entertainment and lifestyle space, together we will push the boundaries of how we reach fans.”

F1: The Movie claims another prestigious award amid sequel buzz

After its release last June, the Formula 1-inspired film enjoyed record-breaking success at the global box office and continued to build momentum during awards season, having already earned multiple honours and several nominations at the 2026 Oscars.

Now, F1: The Movie has added another accolade to its list, winning the award for Best Sound at the British Academy of Film and Television Arts (BAFTA) Awards.

Read the full story here.