Cadillac does first livery launch the American way during the Super Bowl

Photo: Cadillac media
Updated:
0 Comments
Kada Sárközi joined GPblog as an editor ahead of the 2023 Formula 1 season. He graduated with a BA in Sports Journalism in the UK and has covered Grands Prix and other F1 events live.
The 11th team on the grid, Cadillac, has revealed its car livery launch date for its inaugural Formula 1 season.
For the first time since 2016, there will be 11 teams participating in Formula 1 in 2026.
Cadillac will begin its journey with Valtteri Bottas and Sergio Perez as full-time drivers, the team confirmed ahead of the Dutch Grand Prix. American Colton Herta will be the team's test driver and will compete in Formula 2 for Hitech.
The team's first ever livery will be revealed during one of the biggest events in the United States, the Super Bowl. The reveal will take place during the famous halftime commercial break. The halftime show star will be Puerto Rican artist Bad Bunny this year.
CEO Dan Towriss said about the decision: "There’s this underdog status as an American brand that is just joining Formula One but doing it from a standing start, going up against European rivals that have been honing their craft for decades."
ADVERTISEMENT

Valtteri Bottas and Sergio Perez were announced as Cadillac drivers for 2026 - Photo: Cadillac
Other F1 launch dates confirmed
As GPblog was the first to reveal, the Red Bull Racing and Racing Bulls cars will be launched on 15 January in Detroit, Michigan.
Alpine will unveil - either its livery or - its 2026 Formula 1 challenger on 23 January in Barcelona.
ADVERTISEMENT
Read also
Check out the latest episode of GPblog's F1 Paddock Update here!
Want to stay up-to-date with what happens in the F1 paddock? Then GPblog's F1 Paddock Update video is the perfect way to do it. Subscribe to GPblog's YouTube channel and turn on notifications to never miss the latest episodes.
Don't forget to follow GPblog's F1 Paddock Update on Spotify as well!
ADVERTISEMENT
Don’t miss GPblog in Google
Mark us as a preferred source and our articles will appear more often at the top of Top Stories.
Add as a preferred / source on Google




