Renault CEO about Alonso: "He is already a brand in his own right".

The Renault F1 Team will disappear after this season. At least it will exchange name and the yellow colour for the blue of Alpine. A historic brand that Renault now wants to take out of oblivion. Partly for this reason they have attracted a big star for 2021.

"Renault's situation is not great now," said CEO Luca de Meo to AS.com. "One of the units will be Alpine, and Formula 1 and motorsport will be the focus there. In big companies there are ups and downs and there are people who are not passionate about racing, unlike myself, and sometimes see it as a cost."

The Meo sees Formula 1 above all as an opportunity to promote a brand to as wide an audience as possible. Alpine, which was out of the picture for a long time, will thus generate a lot of brand awareness in a short period of time. That is partly why De Meo chose Fernando Alonso as its driver.