McLaren to be rebranded in 2026: Million-dollar deal signed with sponsor
Lando Norris and Oscar Piastri on the podium in Hungary
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Co-author:Samson Ero
Estéban den Toom is an editor at GPblog, specializing in Formula 1. With a background in journalism and a keen eye for detail, he delivers daily, reliable coverage and analysis of technical developments and on-track strategy within the sport.
McLaren will adopt a new name ahead of the 2026 Formula 1 season. As part of the upcoming regulation changes, the team led by Zak Brown is also undergoing a branding update.
From next year, the outfit will officially be known as the McLaren Mastercard Formula 1 Team, following Mastercard's arrival as the team’s new title sponsor. The announcement was made on Wednesday during an event in Amsterdam.
Key figures respond to the news from McLaren
McLaren CEO Zak Brown reacting to the announcement stated: “There is no one more important to us than our awesome fans, so I could not be more delighted to enter this next chapter in our partnership with Mastercard with a promise to our Papaya Family around the world: that we will continue to put our fans first, bring them even closer to the team, and offer incredible experiences. Mastercard is a fantastic partner who shares our passion and values, so to have them on board as naming partner will offer us the perfect launch pad to keep pushing on and off track - and I cannot wait to see Team Priceless come to life in 2026," the McLaren CEO stated.
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Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard, said: “Our partnership has been grounded in putting fans in pole position since day one, and becoming the Official Naming Partner of the McLaren Formula 1 Team takes that commitment to the next level. McLaren Racing represents the pinnacle of innovation, precision, and performance, values that mirror our own as we push boundaries and deliver winning experiences. Collaborations like Team Priceless reflect those values and give fans plenty to look forward to for this season and many more.”
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