Is this retired driver making a return to Formula 1?

Photo: Race Pictures

Updated: 16:14, 28 May 2025

Savannah Lenz is a Formula 1 journalist at GPblog with a broad interest in motorsport. With experience in content creation and journalism, she delivers accessible and reliable coverage for a global F1 audience.

Formula 1 and PepsiCo have entered a partnership until 2030. PepsiCo owns several different food and beverage brands. During their announcement, a familiar face could be seen.

PepsiCo owns many famous brands like Doritos, Gatorade and Sting Energy. It was between the announcements of PepsiCo's brands that Daniel Ricciardo's face appeared.

Ricciardo seen in PepsiCo and F1 collaboration announcement

While it is not confirmed to be him, he is highly recognisable in the video. A clear shot of his face can be seen inside a racing helmet after clips of someone putting on a race suit.

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Formula 1 and PepsiCo announce a groundbreaking multi-year agreement that sees PepsiCo become an Official Partner of the sport until 2030 #F1

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7:15 AM · May 27, 2025

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It is not clear when the promotional video was shot but it is noteworthy that PepsiCo also sponsors the NFL where Ricciardo has close ties to the Buffalo Bills football team. Ricciardo is also close to their quaterback Josh Allen.

The 2024 Singapore Grand Prix was the last time he raced in Formula 1. After that, he was replaced by Liam Lawson.

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1	Kimi Antonelli Kimi Antonelli	MercedesMER	131
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Is this retired driver making a return to Formula 1?

Ricciardo seen in PepsiCo and F1 collaboration announcement

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