Carey hopes deal with Amazon will revolutionise watching Formula 1

Since Liberty Media became the owner of Formula 1, the sport is catching up on its presence on the internet and other online services. Another service may be added, as Chase Carey is negotiating with Amazon, among others.

Bernie Ecclestone has always been a notorious sceptic about the internet and the availability of images of an F1 race on this platform accessible to everyone. With Liberty Media at the helm, the sport's Youtube channel has grown tremendously in just a few years and has partnered with parties that do not belong to the traditional TV channels, such as Netflix.

A balancing act between young and old fans

Now Amazon could also be added to this list, according to Carey in the Financial Times. The contact between the two parties would have been fuelled by Formula 1's desire to become more attractive to a younger audience. Indeed, they would be less inclined to watch the sport on television, although Carey also expresses in his comments his concern that he does not want to lose older viewers. With this deal, Carey hopes to revolutionise watching a Grand Prix.