Red Bull Racing enters into multi-year partnership with bicycle brand BMC

Red Bull Racing has entered into a new partnership with bicycle brand BMC. The Swiss company has been announced by the team in an official press release as Team Partner of Red Bull.

Red Bull Racing and BMC Switzerland are joining forces. BMC will become an official partner of the Formula 1 team with a multi-year agreement. It is mainly about a technical cooperation, where both parties hope to benefit mutually from the available knowledge. The collaboration between the two parties already began in 2018, but it is now being scaled up.

Red Bull to partner with bike brand

As the team's official partner, BMC is now taking the next step in the collaboration, where the bike brand will also provide the bikes for on and around the track as well as for the Red Bull campus. The new partnership will also include activities for Max Verstappen, Sergio Perez and other athletes of the brand.

''This new agreement takes an already hugely successful collaboration to a new level. We have been working closely with BMC for almost four years and the application of Formula One technologies to performance cycling has yielded some impressive results. Now we are building on that success to encompass a new partnership that will increase visibility, enhance engagement and connect fans of cycling and motor sport in new and exciting ways,'' Christian Horner said in Red Bull's press release.