Laura Villars’ FIA presidency bid: Trailblazer or publicity play?

It is perhaps not surprising that her name was unfamiliar to many within the paddock. According to a press release issued by her own management team, Villars only completed her first full season in 2023, competing in the Ultimate Cup Series F3R class. The same release introduced her as “a racing driver and entrepreneur… advocating for women and youth in motorsport, embodying a new generation of independent, modern, responsible leadership.”

Attached was a five-point manifesto which, unfortunately, offered little in the way of substance or detail. Even so, the announcement attracted notable attention, with numerous outlets publishing articles that largely echoed the contents of the press release.

Curious to learn more, I attempted to make contact. An initial email bounced back, but a second one was successful. My request for an interview received a positive response: “Yes, it would be a pleasure. If that is a written interview, we will answer with pleasure. Please send us the requests.” A follow-up, however, brought a less certain reply, and my request to view the full manifesto was deferred: “My team will publish online the manifesto next week. Sorry for my mistake. Regarding the application for the candidacy, the presidential list will be put at the FIA between 3rd and 24th October, as per previous election guidelines.”

In the meantime, Villars’ Instagram account has reshared many of the articles covering her intention to become the first woman to contest the presidency, steadily growing her following in the process.

I have no reason to question her stated intention to stand against current FIA President Mohammed Ben Sulayem and challenger Tim Mayer, a former FIA steward, who has already taken aim at his opposing candidate and the current incumbent. However, aspects of the candidacy remain unclear. While I support the motivation and welcome the prospect of more diverse representation, I am mindful that if Villars ultimately does not follow through, some may interpret the announcement as a publicity exercise - an outcome that would be deeply unfortunate.

I hope her candidacy proves genuine and that her decision to put her name forward will serve as an inspiration rather than a deterrent, encouraging more women to pursue leadership opportunities in motorsport in the future.