Verstappen inks a brand new and exclusive, multi-year deal

20:24, 11 Dec

Updated: 21:35, 11 Dec

byOlly Darcy

Red Bull Racing driver Max Verstappen has signed an exclusive deal with Fanatics, creating a multi-year partnership.

Fanatics is a company that sells a variety of different sporting memorabilia and merchandise. This deal will focus on e-commerce, licensed merchandise and trading cards, which will also see autographs and used racing items sold across the world.

Along with this deal, a new global Verstappen shop will become available to the world, too. Fans will be able to buy products online, with these items spanning from milestone moments to important racing events.

Max Verstappen finished just two points behind Lando Norris in the 2025 season, missing out on a fifth consecutive World Championship - Photo: Race Pictures

"It's fantastic to work with Fanatics and be able to offer exclusive products and experiences to all my fans, wherever they are in the world," Verstappen stated.

"I'm looking forward to working with the Fanatics merchandise and collectables teams to create products and experiences that truly fit my career and offer all fans something special to collect and enjoy."

Andrew Low Ah Kee, CEO of Fanatics Commerce, had his say on the new deal: "Max's global fan base continues to grow at a remarkable rate and we are proud to contribute to the way his fans can experience it.

"His successes on the track and his international popularity have made him one of the most influential athletes in the world. Our team is excited to welcome him to our global Fanatics network and create merchandise that has real meaning for Max and his fans around the world."

Important news concerning Verstappen's new number

There has also been some news regarding a change in number for Verstappen for the 2026 season.

From next season, Formula 1 drivers will be allowed to change their race numbers during their careers, with the Dutchman already confirming that he will not return to the original number 33 after the world champion’s number one was passed to Lando Norris.

Now, the 28-year-old is only a step away from adding his favourite number three on his Red Bull Racing car for the 2026 season.

Photo: Red Bull Content Pool

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