Prince Albert of Monaco: The Need For Ferrari

Prince Albert believes that Formula 1 needs Ferrari to remain ever present as Sergio Marchionne sparks exit fears.

The Italian team have shown their uncertainty over new engine regulations coming in 2021 and have threatened to leave as a result.

Prince Albert said: “It’s true that Ferrari and Monaco are the two most important things to F1.

“There is such a history and such a mystique around the name of Ferrari and the success it has had.

“The whole imagery and legend of the red cars and what they mean to the world of automobiles and racing itself. It is hard to imagine F1 without them.”

Despite this, Prince Albert remains impressed with the changes that Liberty Media has made to the sport.

“I think this new emphasis on more communication and a show is good for the overall image.

“Of course it complicates the procedures a bit but I think it’s interesting, especially to attract a new public and have more exposure to different markets, different age groups and different levels.

“F1 has to keep appealing to sports fans and not only to motor racing fans but to possibly a wider public. I don’t know if it’s just social media or different electronic devices that will do that.

“How to establish more of a personal link to the drivers and teams - these are the things that you have to think of.”