Mercedes finds new sponsor before start of the season

Mercedes announced via a press release that it has a new sponsor. It involves Canadian company Nuvei.

Nuvei is a payment technology company based in Montreal. Mercedes team boss Toto Wolff is looking forward to the collaboration as both parties, according to him, have a similar approach to achieving success. A multi-year deal has been agreed upon.

'Striving for excellence'

"We're thrilled to welcome Nuvei as a long-term partner in time for the start of the 2023 Formula One season. Nuvei has a reputation as a leader in its field with a global footprint. It's dedication to performance excellence through innovation aligns with our values, so we're looking forward to a successful period working closely together,” Wolff said.

The company's name will be seen on the drivers' overalls and helmets as well as on the clothing of the rest of the team. George Russell, Lewis Hamilton, and Toto Wolff will also participate in the company's marketing activities, as we often see with sponsors.

A leading payment technology partner of the world's leading brands. Welcome to the Mercedes family, @Nuvei.

— Mercedes-AMG PETRONAS F1 Team (@MercedesAMGF1) February 13, 2023