Max Verstappen and EA Sports join hands for sponsorship deal

Max Verstappen has entered into a partnership with EA Sports, the publisher of the official Formula 1 video games. The logo will be seen on the helmet of the Dutchman next season, who will partner with the publisher to create new content.

"Max is always driven and incredibly competitive. He is a true champion with a deep-rooted love for games and sport," Andrea Hopelain, SVP of Brand for EA Sports & Racing, said in a press release. "It is fantastic to work with one of the best athletes in the world, who has already made history in Formula 1 at a young age. We look forward to bringing even more fans worldwide together through our EA Sports titles."

Verstappen also sees the partnership as a great fit. "From moments when I play games with my friends to competitive situations off track, EA Sports has always been a part of my life. Therefore, this collaboration feels very natural and I am proud to represent EA Sports, which has millions of fans, during the 2023 season," said the two-time world champion.