Red Bull announces new partnership: "Aimed at growing F1 audience"

21-01-2022 15:04 | Updated: 21-01-2022 19:34
F1 News
Red Bull announces new partnership: Aimed at growing F1 audience

Red Bull Racing has announced a new partnership. Effective immediately, Max Verstappen's team will enter into a partnership with PokerStars, a major online gambling platform.

Red Bull enters into partnership with PokerStars

The PokerStars logo will have a place on the new Red Bull car for 2022, the RB18, and will thus be seen on the cars of Verstappen and Sergio Perez. The new sponsor will be seen on the car for the first time during the presentation of the RB18. When the presentation will take place is not yet known.

With the new sponsorship deal, the Austrian racing stable wants to target a wider audience. "The multi-year partnership is aimed at F1’s growing audience, as increasing technological advancements help to service and provide fans with new and unique ways to enjoy the sport," reads the Red Bull Racing press release.

Red Bull team boss Christian Horner is delighted with the new partnership. "In our sport we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport’s global fanbase to provide new and interactive experiences for them to enjoy," says the 48-year-old Briton. With the collaboration, the two parties hope to provide fans with new, interactive experiences.

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