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Alpine misses the boat with London presentation

Alpine misses the boat with London presentation

31-01-2023 17:10

GPblog.com

F1 is soon back! In order to wait, the teams are unveiling the livery of their single-seaters one by one. Yesterday, Haas successfully opened the ball. The return of black as the main colour is an effective choice. On February 16, Alpine will present its car in London. A choice of city that disappoints many fans of the Viry-Châtillon-based team.

This presentation will be the ideal moment to have the first information on the evolution of this single-seater. For the French followers, it is above all a cold shower. The launch of the car is often a privileged moment to discover new things but above all the guideline of their communication!

London, a choice totally out of step with their communication

Since the announcement of Pierre Gasly in the ranks of Alpine, the team relies on the 100% French side. Unfortunately, this choice was not correctly followed. The meeting for the presentation of the livery is scheduled on the other side of the Channel, in London. So to see a French team with two French drivers launch in England is a huge disappointment. But above all it is a breach of the editorial line that has been in place since October 8 and the announcement of Pierre Gasly at Alpine. Paris would have been the ideal place for such an event. What could be better than a photo of Ocon and Gasly around their A523 at the foot of the Eiffel Tower?

Let's get to testing!

Let's hope that this first slip-up is the only one of the season. The two Alpines will be under closer scrutiny from February 23 during the pre-season test in Bahrain. Pierre Gasly is widely expected to form a strong duo with his compatriot Esteban Ocon. The two Normans have a long history together. It is now up to them both to succeed in taking Alpine to the podiums. As a reminder, the team finished 4th in the constructors' standings after a long battle with McLaren.