Rob Smedley starts "cheaper, faster and fairer" electric go-karting series!

10-01-2020 14:06 | Updated: 10-01-2020 14:20
by Adam Newton
F1 News
Rob Smedley starts cheaper, faster and fairer electric go-karting series!

Former F1 race engineer Rob Smedley has revealed plans for a new all-electric karting series, aimed at lowering costs for competitors and increasing diversity in the sport. Lewis Hamilton recently called for better access to karting for those from less privileged backgrounds.

Smedley was Felipe Massa's engineer for years at Ferrari and Williams, but this new venture is certainly an exciting one.

According to, Smedley said: “As Lewis Hamilton himself said recently, racing has become too expensive and is not diverse enough. I totally agree.

“Through electrification we can change that. We will be the driving force to inspire, energise and thrill racers as they climb the ladder. It is cleaner, cheaper, faster and importantly, fairer.

“For the next generation of racers, the era of the petrolhead is coming to a close.

“The whole philosophy of the Electroheads group is to get digital natives to experience the unique awe of the electric revolution. Electroheads Motorsport is a critical part of that ambition.”

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