The entry does not come as a surprise, because the news had been in the air for months. Due to the new regulations within Formula 1, it was interesting for Audi to step in, because there are no longer unlimited amounts. From 2026, a budget cap will apply, as a result of which the racing teams will receive an amount each year that they can spend on engines.
Since the announcement, Audi has held several talks with interested teams. McLaren, among others, were immediately interested in a deal. The formation communicated that it was not the intention to sell McLaren. Audi would also see a potential partner in other teams. The top of the company, therefore, took the time to sit down with various racing team and thus make a well-considered decision.