Verstappen and Red Bull enter new partnership with EA Sports

Max Verstappen and Red Bull Racing are entering a new partnership with EA Sports, the publisher of the Formula 1 game called F1 24. Verstappen was already an ambassador for the video game brand, but now his team will also be involved in the partnership.

Verstappen and Red Bull enter partnership with EA Sports

Verstappen remains an ambassador for EA Sports and will therefore continue to wear the logo on his helmet, as well as a number of specially designed helmets. He will also appear on the cover of the new game F1 24 Champions Edition, which will be released on 28 May. The partnership will be extended to include Red Bull's F1 team as a partner.

Red Bull team principal Christian Horner welcomes the partnership. "F1 is experiencing huge growth, appealing to new, young and diverse audiences all around the world, and for many of those fans, gaming is central to how they interact with racing and with Oracle Red Bull Racing," said the 50-year-old Briton.

"EA Sports has a proven ability to create truly immersive F1 games that take fans to the heart of what we do, allowing them to race as a hero such as Max or to embark on their own legendary racing careers. We’re thrilled to be part of that story and together with EA and with Max we look forward to taking F1 gaming to the next level with F1 24."

EA chief Andrea Hopelain is also pleased with the partnership: "Partnering with Red Bull and Max further demonstrates our commitment to F1, to help grow the sport globally and recognize those at the top of their game. Our players contributed to over 7.5 million race sessions with Max last season, and together we’ll create more moments for Verstappen fans to emulate their hero and prove they have what it takes to be one of the 20."